GOOD MANAGEMENT

Each individual has some seed of talent, with which he is born. Every person is unique. Talent, although similar, is outstanding in its own way. The difference between the man you are, and your next door neigbour, is how well you are able to sell yourself. How does selling one's self come into play? Every seed needs water and soil to grow. The right soil with the wrong nurturing, only does nothing but kills a very viable seed. In other words, skill, coupled with expertise, are two very expedient ingredients for expanding and selling any talent.


As stated above, skill is required for a boom. However, not just skill, but the right kind of skill, brings out the best in a man. A voice trainer, will definitely yield no results in attempting to do the work of a football coach, and vice versa.

Skill is one concept of the twin requirements. Expertise is also much necessary, and in any business you need the services of a good manager. There are managers and there are Managers, who other managers look up to! It is only an exhibition of a sage, to carefully lay your talent into the hands of one who has the requisite skill, and the adequate ability and expertise to translate your talents into merchandise.

In this lucrative and expedient business of Entertainment, permit me to borrow this motto---music business is serious business.

The artist manager keeps track of the financial aspects of an artist's career.

The artist manager is the person who ensures that an artist is successful in the marketplace. The artist manager is also known as an artist's representative, agent, manager or consultant. But whatever he's called, he's job remains the same: to concern herself with the business of art so that the artist can concentrate on making art.

ADVISING

The artist manager helps the artist navigate the business side of art, according to Art Business. This might include reading a contract, explaining to an artist what constitutes "business as usual" in a transaction or organizing a show. Advising artists about these matters is a primary function of the artist manager; this kind of advice helps the artist avoid having misunderstandings with potential clients.

RELATIONSHIPS

Artist manager seek out artists and build relationships with them, They keep abreast of artists' work in order to better talk to potential buyers. Without this knowledge, it would be impossible for the artist manager to explain the artist or he's goals for he's art.

MARKETING

The artist manager spends a good portion of his time marketing an artist's work. Marketing activities can include setting up promotional events and exhibitions. In this capacity, he also notifies clients of these events via newsletter, makes phone calls, mails postcards and posts information on the artist's website. Because the artist representative has taken the time to get to know the artist, this also assists him when trying to market the artist's work. He understands how to show the work in the best light and possesses additional knowledge about why people buy the artist's work, because he's gotten feedback from the artist's clients. According to the Art Business website, the use of this information helps to develop better marketing plans.

INDUSTRY TRENDS

Aside from the work that the artist manager does for a specific artist, the manager also makes sure he knows what the current trends in the art industry and markets are. The artist manager keeps current on up-and-coming artists, looking to see who might be on the verge of success. This ability to spot trends in the art world will have a great impact on the would-be artist manager's job prospects. A potential employer will look for a representative who understands the current and future movements in the art world.

FINANCIAL

The artist manager deals with other aspects of business that aren't related to the artist making art, but are important nonetheless. The artist manager keeps track of the finances as they relate to the business side of art. He minds the artist's money, keeping watch on how much the artist's work has made and how much is owed to the artist. Additionally, the artist manager keeps records and makes sure that all the financial aspects of the artist's business balance.

Why don't you give yourself a lift and let your dreams get magnified so swift? Don't look no further!

Babatunde Zollner is the MD/CEO ZOLLNER TALENT MANAGEMENT an A&R,Talent Management,Artist Development,Promotion. He has managed and promoted top nigerian artists.

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